Marketing
The Unintended Effects of Short Term Planning On Your Customers
Bob Hettel - of SearchlightSolutions shares some thought on the impact of short term planning on your customer’s long term satisfaction.
Short term planning almost always has long term implications. Take the cuts that many companies are currently making. Companies are looking to cut staff and improve the bottom line. Many [...]
Mid-Year Process Check
I discovered Randy & Donny, The Marketing Twins, recently and really enjoy their blog posts. Recently they asked “how is your business going?”
The year is half over, so how is it going? Have you met your goals? Are you having the referrals, leads and profits you expected?
The Twins have shared a systematic marketing approach to put your sales on [...]
How Important is a Good First Impression?
The Following is provided by KC Scope and Scribe
Before you send that brochure to the printer, before you hit ‘send’ on that e-newsletter, are you sure your spelling and grammar are correct? Are you sure you are using the correct words when you use their, they’re and there? When you communicate with your colleagues and [...]
Spend Well - What Are Cost Effective Strategies to Promote Your Business
I have often told my clients it is not how much money you spend, but how well you spend what you have that will make the difference in the long run.
In a recent blog post Charlie Cook offers some practical strategies to help you spend well. His ides include:
Use Free Publicity To Increase Sales - [...]
Networking is a Great Strategy for New Business Owners
Rainmakers founder Tony Scelzo shares is perspective on the value of networking with Dave Anderson of Pinpoint AV.
Watch the brief video here
Business Lessons from Jack in the Beanstalk
While the Magic Beans gave Jack his start, his own ingenuity lead to his ultimate success.
While the same is often true for small biz owners, in this video, Lorraine Ball of Roundpeg shares one of her favorite “magic beans”.
Do It Yourself Marketing
Lorraine Ball shares tips on Do-it-Yourself Marketing
Find a Niche for Your Business, Fill It and Win
Take a gander at this article about niche marketing and tips on how to do this successfully.
Your best chance of success as an entrepreneur is to offer a product or service that’s unique to a marketplace that needs what you and your business have to offer.
Finding that niche, or creating it, clears the field of [...]
5 Common Startup Pitfalls
Here is a great excerpt from the book Getting Rich Without Going Broke: How to Use Luck, Logic and Leverage to Build Your Own Successful Business on how to solve the common problems that occur during a business startup.
Rosalind Resnick, the founder and CEO of Axxess Business Consulting, a New York City consulting firm that [...]
Spreading the Word About Your New Business
These five tips on promoting your new business come from an article on Home Tax Business.com, but the author made some good points on how to let others know you have started your new business!
1. Issue a press release.
2. Write an article for the local newspaper.
3. Tour the small business circuit.
4. Offer current client [...]
