Marketing

Small Business Websites for $950

Web Design Beginning at $950 - Now through the end of the year Roundpeg, Indy’s leading small business marketing firm is offering simple starter websites using Word Press for $950.
Built on the Wordpress Platform, the sites are robust, professional site, and easy to maintain. Because of the structure, Wordpress sites are “search engine friendly”
As [...]


Use On-Line Tools to Grow Off-Line Business

Content Provided by Lorraine Ball of Roundpeg
More and more small business owners are being invited to join on-line communities and the list of choices grows daily. Used correctly Social Media is a powerful element in the overall small business marketing mix.  Sites such as LinkedIN.com, Plaxo, StartUp Nation and eCadamey are just a few examples.   [...]


How to Boost Sales through Customer Feedback

Why does Microsoft spend more than $300 million each year to analyze and understand customer behaviors, attitudes, and desires? Obviously, the corporation values this data as essential to customer retention and attraction. Could your business benefit from such knowledge? Would your business grow if knew what your customers wanted and expected — and then met [...]


Get a Blog Started to Grow Your Business

here is a conversation going on at this very minute.  Are you a part of it?  The conversation, among your customers and business associates is occurring on-line with or without you.
According to the folks at Duct Tape marketing, it is not enough to have a nice website.  According to the author:
if you’re not participating in [...]


Do You Have a Blog?

According to the folks at Duct Tape marketing, it is not enough to have a nice website.
According to the author
if you’re not participating in social media, you’re not really online.
To substantiate their opinion, they shared a few statistics from a comprehensive research project developed by Universal McCann.

73% of online users read a blog
57% join social [...]


Networking is not what it used to be

Taking your networking efforts to the next level requires shift to NetBeing
Handing out your business card at monthly Chamber of Commerce meetings no longer qualifies as networking. Today’s business leaders know that real, profit-generating networking requires more. More strategy, more connectedness, and more trust.
I’d suggest we’re moving into an era where the relationship-based NetBeing, a [...]


I am Self-Funding, do I sitll need a Business Plan?

Absolutely! A business plan is not just an exercise for a banker. It is a concise roadmap for your business. Even if no one else reads it, the process of answering the tough questions, and putting your ideas on paper is valuable for every business owner.
Answer by Lorraine Ball - Roundpeg
Not [...]


The Top 7 Mistakes Businesses Make When Buying a Website

I have seen corporations spend thousands sometimes hundreds of thousands of dollars more for a company website than they should. I have seen sites that don’t match brand, take forever to load, SEO that doesn’t matter (”I am number one on Marketing Strategy Experts Who Work On Venus”), and even navigation issues that you would [...]


The Unintended Effects of Short Term Planning On Your Customers

Bob Hettel - of SearchlightSolutions shares some thought on the impact of short term planning on your customer’s long term satisfaction.
Short term planning almost always has long term implications. Take the cuts that many companies are currently making. Companies are looking to cut staff and improve the bottom line. Many [...]


Mid-Year Process Check

I discovered Randy & Donny, The Marketing Twins, recently and really enjoy their blog posts.   Recently they asked “how is your business going?”
The year is half over, so how is it going? Have you met your goals? Are you having the referrals, leads and profits you expected?
The Twins have shared a systematic marketing approach to put your sales on [...]