Episode # 23 Permission Based Marketing with Ingrid Cummings
About a year ago, Ingrid Cummings invited me to be a guest on her radio program Rubicon Salon. In the course of the hour, we talked about marketing, social media and staying ahead of your competition in an economic downturn.
While the entire program is too long for More Than a Few Words, I thought it would be fun to share a few excerpts over the next few weeks.
In this segment, we talk about the shift in marketing strategies, from push to permission based and the challenges and the rewards for business owners who adopt this approach.
From the interview: “While the medium has changed, the fundamental methods have not. It is still about identifying your customer and talking to your customers in the places they are most likely to find you!
Click here to listen to the interview.
Roundpeg On-Line Education for Small Business Owners
Most small business owners will admit they have a lot to learn about business planning, marketing, web design, social media, pr and networking. However, with the day in, day out challenges of running a business, there isn’t really time to take off for a seminar. And when you do, there is always so much information to digest and act upon.
I know this is true, because I run a small business.
So I have developed a series of FREE on-line courses on Marketing, Business Planning, Web design, and PR/Social Media Each program includes emails, blog posts, worksheets and the occasional podcast or video.
Episode # 25: Meet Jay Mattingly
In addition to interviewing friends and local business experts, I have had some fun interviewing members of the Roundeg team for my podcast: More Than a Few Words.
In this podcast, you get a chance to meet the newest member of the Roundpeg Team; Jay Mattingly. A recent graduate of IUPUI, Jay brings a great sense of humor and can do attitude to his role as an account executive and web designer.
Although he has only been here a few months, he already has some great projects under his belt including websites for the Lung Care Group and Greenwater Infrastructure.
While you can find him here at Roundpeg, he is also out and about at Rainmaker events, and Paul Poteeet’s Gotta Eat events around town, so if you see him, be sure to say hi!
Stretch Your Blog with Podcasts
I have been recording and distributing my podcast for several months and really enjoy the variety it adds to my blog. I can invite all sorts of interesting people to share their thoughts, ideas, and perspectives with my readers. And, I get a chance to create content, without a lot of writing.
While More Than A Few Words is not the most popular Podcast on iTunes, it is allowing me to share my perspectives in a different way, with a different audience.
Podcasting is easy. It doesn’t require a lot of expensive equipment or a lot of time. I was really surprised at how quickly I learned to use Audacity to edit my podcasts.
I won’t be moving to a completely audio format. My written posts still attract the majority of my traffic, but look for more podcasts in the coming weeks as I introduce the team at Roundpeg.
Episode # 24 – I Will Not Be Run Over By The Economy
This is another installment of More Than a Few Words
As a small business owner, there are days I feel like I have been run over by the economy. There I am minding my own business, driving along, when along comes the economy moving full speed ahead in a downward direction.
It is easy to make excuses and let the impact slow me down! But I have big plans for 2010, so I konw I can not let the external factors like the continued sluggish performance of the economy distract me from my goals and objectives.
What about you? Do you have a plan to keep your small business focused? That is the topic of today’s pod cast!
