Use On-Line Tools to Grow Off-Line Business

Posted by admin

September 25, 2008

Content Provided by Lorraine Ball of Roundpeg

More and more small business owners are being invited to join on-line communities and the list of choices grows daily. Used correctly Social Media is a powerful element in the overall small business marketing mix. Sites such as LinkedIN.com, Plaxo, StartUp Nation and eCadamey are just a few examples. A more complete list can be found here

As you review the list, it can seem almost overwhelming, how do you balance and organize? My suggestion just as you would do with off-line networking, check out many, pick a few and become actively involved in those communities.

But is this all just a huge waste of time? This month 75% of my overall revenue comes from networking (mostly Rainmakers) and 25% comes from connections made through on-line networking. So for me… this is serious marketing, and it should be for you!

Marketing