Mid-Year Process Check
I discovered Randy & Donny, The Marketing Twins, recently and really enjoy their blog posts. Recently they asked “how is your business going?”
The year is half over, so how is it going? Have you met your goals? Are you having the referrals, leads and profits you expected?
The Twins have shared a systematic marketing approach to put your sales on track.
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Comments
In my corporate career, and now as an entrepreneur, I run across many people that think of accounting, law and engineering as “serious skills” which require a degree. These same people think “anyone can do marketing”.
The truth, their are processes and systems which work. Marketing should begin with a plan, including concepts, execution, measurement of results and re-tooling!
I have actually written a book on the subject - The Entrpreneur’s Notebook available at http://www.roundpeg.biz/more/buy-a-book/
Appreciate the link - the systematic approach really is the only marketing approach that makes sense. You have payroll systems, a clear plan for your employees’ benefits, and you have probably sought out the counsel of CPA in developing a systematic way to budget and pay your taxes. Most small business owners outsource these functions not because they CAN’T do them themselves. With all the tools out there nowadays, small business owners are equipped be DIY’ers! But the Do-It-Yourself approach says that you have time for all these functions and the expertise to do them right. If you don’t have the time for paying taxes or lack the know-how to properly prepare them, do you just float along without assistance or plan, crossing your fingers and hoping for the best??? Mostly likely not unless you’d love an audit.
There is a systematic approach that works. It’s practical for any business. It’s simple to use and flexible. And it’s affordable.