Archive for July, 2008
The Top 7 Mistakes Businesses Make When Buying a Website
I have seen corporations spend thousands sometimes hundreds of thousands of dollars more for a company website than they should. I have seen sites that don’t match brand, take forever to load, SEO that doesn’t matter (”I am number one on Marketing Strategy Experts Who Work On Venus”), and even navigation issues that you would [...]
The Unintended Effects of Short Term Planning On Your Customers
Bob Hettel - of SearchlightSolutions shares some thought on the impact of short term planning on your customer’s long term satisfaction.
Short term planning almost always has long term implications. Take the cuts that many companies are currently making. Companies are looking to cut staff and improve the bottom line. Many [...]
Mid-Year Process Check
I discovered Randy & Donny, The Marketing Twins, recently and really enjoy their blog posts. Recently they asked “how is your business going?”
The year is half over, so how is it going? Have you met your goals? Are you having the referrals, leads and profits you expected?
The Twins have shared a systematic marketing approach to put your sales on [...]
How Important is a Good First Impression?
The Following is provided by KC Scope and Scribe
Before you send that brochure to the printer, before you hit ‘send’ on that e-newsletter, are you sure your spelling and grammar are correct? Are you sure you are using the correct words when you use their, they’re and there? When you communicate with your colleagues and [...]
Spend Well - What Are Cost Effective Strategies to Promote Your Business
I have often told my clients it is not how much money you spend, but how well you spend what you have that will make the difference in the long run.
In a recent blog post Charlie Cook offers some practical strategies to help you spend well. His ides include:
Use Free Publicity To Increase Sales - [...]
Networking is a Great Strategy for New Business Owners
Rainmakers founder Tony Scelzo shares is perspective on the value of networking with Dave Anderson of Pinpoint AV.
Watch the brief video here
Helpful Tool for New Business Owners
New business owners with a limited budget will find networking as an effective way to grow their new venture.
Rainmakers founder Tony Scelzo shares is perspective on the value of networking with Dave Anderson of Pinpoint AV.
Watch the brief video here
Loyalty equals Profits
Question: How do you improve customer loyalty?
Answer: The path to profitability is clear. Attract and retain more loyal customers and you will see revenues and profits increase at an exponentially faster rate. Loyal customers buy more often and refer more customers than non loyal customers. Increasing loyalty will not only increase revenue but can reduce [...]
Business Lessons from Jack in the Beanstalk
While the Magic Beans gave Jack his start, his own ingenuity lead to his ultimate success.
While the same is often true for small biz owners, in this video, Lorraine Ball of Roundpeg shares one of her favorite “magic beans”.
