Find a Niche for Your Business, Fill It and Win

Posted by admin

June 29, 2008

Take a gander at this article about niche marketing and tips on how to do this successfully.

Your best chance of success as an entrepreneur is to offer a product or service that’s unique to a marketplace that needs what you and your business have to offer.

Finding that niche, or creating it, clears the field of competition and gives your startup business a path to takeoff. Filling exactly the right position in the marketplace can create an overwhelming advantage that gives your new business a fighting chance.

“Your business has to find its unique and authentic proposition and voice,” says Kevin Carroll, author of Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work. “What makes and differentiates you? What are you doing better, or more of, or amplifying more, than any competition? And don’t worry so much about the competition as about doing what you want to do, well.”

Marketing