Julie Bauke’s Tips on Networking
Consultant Julie Bauke believes Networking is the process of building mutually beneficial relationships in support of business and professional goals.
In this 10 minute video excerpt of her CalCPA presentation she shares practical tips and techniques on how to make your networking more productive!
Increasing Web Traffic With Technorati
In an attempt to increase visibility for the Roundpeg Blog, I am linking to Technorati
Technorati Profile
One Page Marketing Plan Anyone Can Use
Marketing tips by Ivana Taylor
According to Ms. Taylor – Planning sucks. Obviously, like me, she spent more then a little while in corporate America. And in that environment, it is hard to walk away believeing planning has any value at all.
But for the small business owner, planning is an absolute necessity if you want to be successful. So how do you plan productively? Spend more time on the process then the form! In her article, she provides some wonderful one-page forms you can download.
And if you need help executing your marketing plan – Roundpeg can help!
The Marketing Project – Open Your Customer’s Mind
Have you ever looked at a piece of fine art, and wondered what the artist had in mind? The artist knew, but once released into the market, the meaning is open to interpretation.
As a business owner, your business is like a piece of art, and the ability for consumers to interpret what you have in mind can often mean the difference between success or mediocrity. Do you think you are what your customers think you are? Read full article.
Then consider conducting the suggested survey to find out for sure!
Yucky Video Sells
This is a great testimonial for a local brick and mortar business using video on their website to drive traffic.
This is not flashy,but clean, authentic content. And the results? According to the owner of www.carpetdepotdecater.com Customers walk in the door, feeling they already know you! When that happens you are already one rung up the trust ladder before you get started.
Adding video to your site is much easier then it used to be. Not sure how to get started, then talk to my buddy - Dave Anderson at Pinpoint AV!
Is the Apple MobileMe for your Business?
Apple say that MobileMe is Exchange for the rest of us. While Apple’s launch of MobileMe is notable, is it relevant for small business?
Read more to find out if its for you!
Why Web Marketing Favors Small Business
In the article by Mike Moran the author discusses how web marketing favors small businesses.
He argues the web creates an environment that allows small businesses to succeed, even against larger competitors. Read on
Is it time for you to create a website of your own? Talk to Roundpeg, with starter websites as low as $750, we can create a professional front door to your business. We use Wordpress to design your site, so it will have high visibility in search engines. And the best part – updates are a snap, with no need for special programs or coding language.
Blogs Personal and Business Applications
Kyle Lacy raises an interesting question in his post today. Is blogging a personal hobby or a business tool? For me, I think blogs are more then just personal journals these days – They are integral parts of a companies marketing strategy.
Interesting, well written blog posts keep readers coming back to your site. Content rich posts, with lots of key words, such as “small business marketing“ Web 2.0 keep search engines coming back as well.
As part of your marketing strategy, a bit of shameless self promotion is ok, if it is mixed with real content. If not, it won’t matter, because no one will see it.
In a permission based world, you earn permission to continue to present ideas and information when your audience considers your content valuable. And if they don’t believe you are providing value, they will choose, to go elsewhere.
Build Trust with 9 Small Business Marketing Strategies
Good marketing helps you create and foster relationships with your prospects and your clients. To build the relationship, people need to know, like and trust you.
I found this article about the nine ways that you can build trust and credibility into your small business marketing strategies:
1. Provide examples
Read article for the rest of the strategies.
Lorraine Ball Talks with Alan Houser About Branding
Written by Amy Rowe
This week Lorraine spoke with Alan Houser of the Creative Component about branding for the web and in general and how that should impact web design. In the lively 30 minute interview, she also answers questions from readers about brands in general, logos, web analytic and much more.
To hear the interview go to: The Creative Component
