Making Headlines

Posted by admin

May 22, 2008

Take a look at this article by John Jantsch on how to get good media attention for your business.

There are few things that build credibility and leads faster than a feature article about your company’s newest offering. The implied third-party endorsement you get from a publication or TV show your target market trusts carries a lot of weight for your business and is well worth the work it takes to generate.

But there’s a rub. Too many entrepreneurs are convinced that PR–sometimes called free media–comes about magically because, gosh darn it, you’ve got a press release and you’re not afraid to use it. In reality, great PR takes the same strategic approach that all good marketing does. The first thing you must do if you want to start garnering media mentions for your company is to view journalists as a target market. Just as with any customer, your job is to get them to know, like and trust you. Would you send a customer a one-page flier, then follow up with a phone call asking them when they plan to buy from you? Of course not. So don’t expect journalists to react any differently to this form of spam. READ MORE