Getting The Most From Trade Shows

Posted by admin

April 5, 2008

In an article from Entrepreneur.com, Ray Silverstein talks about how trade shows can be a powerful marketing tool or a tremendous drain on your time and resources. There are many excellent reasons to exhibit at trade shows. They’re great way to connect with customers and prospects, launch new products and catch up on the industry buzz. Always have a specific goal in mind and prepare a strategy for achieving it. After all, exhibiting at a trade show represents a large investment for a small business. It entails all kinds of expenses, from preparing and shipping your booth and materials to travel and entertainment costs, not to mention your lost work time. To get something out of a trade show, put something into it. Plan your trade show activities from start to finish, before, during and after the event…Read More